AI Leasing Intelligence · Senior Living
Smarter Leasing.Better Results.
Who deserves your attention today, why, and what to do next, prepared before the day starts.
LeasingPro360 is an intelligence layer for the leasing professional, built first for memory care. It is designed to sit over the CRM and management systems a community already uses: it mirrors the pipeline and the rent roll, keeps a sourced record of what happened, and turns it into priorities, briefings and next actions.
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Early developmentDemonstration with synthetic peopleNot connected to live systems
The Problem
Leasing professionals spend the day reconstructing answers.
Research, survey updates, re-keying and report-building are necessary, but they aren't where a strong leasing professional creates value. That happens with families: conversations, tours, follow-up and trust.
Busywork crowds out time with families
Competitor research, pricing look-ups, market surveys and reports take hours that belong to prospects and families.
The answers are scattered
The pipeline lives in the CRM, beds in the rent roll, conversations in email and phone logs. Nobody has the whole picture at 8 a.m.
Good opportunities go quiet
Promised follow-ups slip, old inquiries become relevant again unnoticed, and referral relationships cool without anyone deciding to let them.
How It Works
Mirror the systems of record. Keep the story straight. Point to what matters.
LeasingPro360 is not another CRM. It reads the systems a community already runs, and adds the intelligence between them.
Mirror
The CRM stays the system of record for the pipeline; the management system for the rent roll. LeasingPro360 mirrors them as of each snapshot and never quietly keeps a conflicting version.
Record
Everything that happens goes into one append-only Activity Ledger, with its source: captured from a system, logged by a person, or inferred.
Reconcile
When the next rent roll arrives, differences land in a Reconciliation queue. Inferences change nothing until a person confirms them.
Prioritize and prepare
Every opportunity gets a 0–100 priority with its reasons, a Next Best Action and a briefing before the call or tour.
Reconciliation, not guesswork
A signed lease the management system hasn't caught up with yet, a rent that changed with no explanation, an email that reads like a notice to vacate: each goes to the right queue, flagged and dated, until the source catches up or a person decides.
- Awaiting the source, unexplained, needs confirmation
- The source's value stands until someone explains or corrects it
- One action to send it to the business office
Walk into every conversation prepared
Each opportunity opens on what to do next and why, followed by what the family has told you: the care need, what matters to them, the objections heard, the questions to ask and what to have ready.
- Next Best Action, with what was promised and when
- Discovery questions for the tour or call
- A competitor crib sheet when a family names one
What You Get
A pipeline ranked by who deserves attention today.
The CRM stage stays where it is. LeasingPro360 adds the priority, the reasons behind it and the next step.
- A 0–100 Opportunity Priority Score, with the reasons one click away
- Hot, Warm and Cold classes and each score's seven-day movement
- Working views: needs attention, toured not leased, re-engaged after closing
- CRM stage and assignment mirrored, with disagreements flagged
- The opportunity is scored, never the person
Every bed, every status, from one rent roll
The Rent Roll shows every rentable bed as of the latest snapshot plus the ledger since: occupied, on notice, leased and awaiting move-in, show-ready, in turn, held or down. Turns track each bed from notice to show-ready.
Census and Projected Occupancy
Occupied rentable beds today, and month-end occupancy from scheduled move-ins and notices, counted in beds without double counting.
Turns
Each vacating bed's steps from notice to show-ready, with owners and dates, and the signed move-ins on their way.
Reporting
Traffic and speed to lead, conversion, sources and cost per lease, lost reasons, occupancy runway and the box score history.
See the working day, not a tour of features.
Explore the demonstration: synthetic people, fictional competitors, not connected to live systems.
Market & Referrals
The market and the relationships, in the same place as the pipeline.
Competitive position, specials and market changes are normalized and sourced, and referral relationships are tracked for what they produce.
Competitive Survey
Where the community stands on all-in monthly cost against the communities it actually competes with, normalized by room type and care level.
Pricing & Promotions
Specials and concessions in the competitive set, valued the same way, beside where pricing has room. Guidance only; pricing decisions stay with management.
Market Intelligence
What changed this week: competitor prices, promotions, events, reviews and new supply, each with its source and date.
Referral sources and relationships that keep producing
See what each placement agency, professional and family relationship is producing, which sources are overdue for a visit, and which families have offered to talk with others, with their consent recorded.
- Referred, toured and leased by source, with agency fees
- An outreach log and overdue visits
- Relationship files for resident families, and who is ready to advocate
What changed this week, with its source
Market Intelligence tracks the values that matter in the competitive set and reports what is new, what changed and what was re-checked and found unchanged.
Provenance
Where did that come from?
Every entry in the Activity Ledger says how LeasingPro360 knows it. That is what makes a priority, a flag or a figure something you can check rather than something you have to trust.
- Captured
- Read from a connected system, such as the CRM, call tracking, website analytics or a property inbox.
- Logged
- Entered by a member of the team.
- Inferred
- Read from a source by LeasingPro360, such as an email that reads like a notice to vacate. It changes nothing until a person confirms it.
Principles
Built around the leasing professional, not in place of one.
More productive people, not fewer
The objective is more time with the families most likely to move in, not a smaller team.
The systems of record stay in charge
The CRM and the management system remain authoritative; LeasingPro360 mirrors them and says when it is behind.
A person confirms
Inferences are suggestions until someone confirms them. Nothing inferred quietly changes a record.
Relationships are human-owned
Each family relationship has a person who owns it. The system prepares; people make the contact.
Guidance, not pricing decisions
Pricing and promotion readings are guidance; decisions stay with authorized management.
Consent is recorded
Referral outreach to resident families follows the consent each family has given.
Status
Where LeasingPro360 is today
Early development
LeasingPro360 is being built and is not yet in live use at any community. Accounts aren't open; early access is by arrangement.
A demonstration, not live conditions
The demonstration uses synthetic people and fictional competitors on a memory-care operating model. It does not show conditions at any real community.
Not connected to live systems
Connections, imports and captured sources are simulated in the demonstration. Nothing you do there reaches a real system.
Every image is the real product
The screenshots on this page are the working application, running a fictional community with synthetic people.
The demonstration entry asks for any User ID and a blank password. It is a temporary demonstration entry, not account security; real sign-in will replace it before any live use.
Smarter Leasing. Better Results.
LeasingPro360 does the work leasing professionals don't want to spend their day doing, and helps them do the work they already do well, better.
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